Production: First Draft of Photo/Text Book

 I began my production by writing the words to my text book and then thinking about layout and the kind of images I wanted to use in this small project.  I opened Blurb and created a small square book.  I used the layouts and added text and images where I wanted them.  I used the 'Lora' font throughout.  I have saved the project and exported a pdf proof just to review this.  All the words here are my own, the images are all copyright free and I am just using these as a mock up example.

The draft here is okay, this does give the sense of what I want to achieve.  I will be working on the production of images shortly.

Creating a Website: Gallery/Portfolio Page

 I have now created my gallery/portfolio page ready for my project this term 'Still Mortality'.  I began my going onto the Portfolio page on the Wix Editor and I added an Image thar represents my project I clicked on the 'Add' in the tools menu and then clicked un Image and upload image. Then I used transform controls on the page to place image in  the correct position.  I then went back to 'Add' in the tools menu and chose 'Button' I then chose a button and dragged this into the page. I then renamed it the title of my project.  I then went back to the 'Menu' button and created a new page and named this by the title of my project I then placed this under the portfolio page and clicked on the dialog box and chose 'subpage'.  Then I went back to the portfolio page and clicked on the button link to link this to my page

I saved and previewed this to check that the button worked and appeared in the submenu.  I then check the mobile view and checked this worked. 

Once I have completed the project I will add a back button onto the project page so that the navigation is smooth.  I also did a quick mock up of my project page - see below.

Blog Update on Project Plan/Website Evaluation

 This post is just an update on where I am with my project plan - there are still a few outstanding items but these should be completed by the end of this week and the beginning of next week. 

• Project Sign Off Post - completed
• Initial Research post - Mikiko Hara - The Fleeting Moment
• Project Plan - Completed on Visme
• At least three research posts on other photographers/writers - Nobuyoshi Araki & Georges Perec, Gregory Crewdson - still need to completed Robert Mapplethorpe
• Development and technical research - Blurb & Flipbook - to be completed
• A post on your target market - Client Profile and Software Practice - Completed 
• at least two process posts (editing software and process) - to be completed
• Technical research post on software you will use - Biteable and Photoshop completed
• Post on creating your portfolio gallery with final Photo/Text Book - to be completed 
• Finalising your portfolio and adding to your website - to be completed

Critically Evaluating My Website

Planning stage:

What were your initial ideas for creating a website? style / name / template

I chose a photographers template that I thought I could customise to the style I had in mind which was originally black and white with black and white photographs on the Home Page.  In the end I chose a digital work in colour for the Home page which I thought suited my style and showed the kind of work I create.

Do you have a tagline on your website? 

I added a quotation that reflected my own thoughts on Photography by Susan Sontag - I felt this enhanced the look of the site. 

Research:

Which designers / artists (relevant to your continuation route) websites did you look for inspiration? 

I completed a website evaluation of two photographers websites - Mikiko Hara and Nobuyoshi Araki and this gave me further ideas about what I wanted and did not want for my own site - in the case of Araki's the site was quite old and there was too much scrolling but Hara's site was new and gave me ideas about how to present my own gallery of work 

How many pages did you want to make on your website and why?  Did that change as you progressed onto the research / designing stage?

I created four pages - Home, About, Contact and Gallery/Portfolio Page.  The portfolio page will lead to other pages as I will have several projects to add to this throughout the year and these will become subpages so that the navigation bar is kept simple with just the four tabs. 

Content:

What is the purpose of your website?

To attract a new audience to my art/photographic work.  It is also a place where interested users can contact me and send comments about my work.  At present this site is not commercial as I am not selling my work but this could be added later if I wished to do this and then this could be promoted on social media.  I could also add a live blog/events calendar of where my work might be shown

Who are your potential website users?

Probably Generation X/Millennials who would enjoy this kind of photographic/artwork as per my client profile 

Why do you think it is important to have a digital portfolio website?

You cannot be an artist/photographer without a website as this is how most consumers will access my work. I need to ensure the mobile view is very good as this is where most users will connect to my site.

Design:

Which design elements / tools did you use? (e.g.: infographics, fixed header, static background image, navigation menu design, text boxes, image galleries, social media feed) and why? 

For my home page I used a static background of a piece of Digital Art I had created from my series 'The Army of Dolls' I will use image galleries for my Photographic work and I will also just use designed pages to embed my text/photo book works, there will also be video pieces included that are linked to YouTube. I added text boxes on The About Page, Contact Page and Home Page , I also designed my navigation bar so that it was clear and easy to use.  I used Playfair Display font throughout for consistency in text design. I also added copyright in the footer and social media buttons that live in the header and will appear on each page

Which template did you use in Wix and why?

As stated earlier I used a Photographers website template that was for fine art photography

How many pages does your website have and why?

Four as stated above

Navigation:

Does your website have working social media icon links?

Yes there are four social media links and they are in the header and appear on each page they are, Blogger, Linkedin, X and YouTube.  I have checked in the preview that these links are working and I will check again when the site is UX tested. 

Are your pages connected / interlinked?

They will be more connected when I add back buttons and links throughout to make this smoother and more accessible navigation once my project has been added 

Is it easy to navigate?

Yes, I think it is very clear navigation throughout

Does the “Contact” page / email link work?

Yes this works in preview but this will be tested again in UX testing 

I will add UX testing next week once this has been completed after the site has been published and is live. 

Further Research: Gregory Crewdson Genius or Overblown Ego?

 In this research post, I will be discussing the work of Gregory Crewdson and his methodology and contrast this with my own working method.  I will begin by examining the image below and others, from the Twilight Series (1998-2002) and the methods that Crewdson employs to capture these set up, highly stylised images that Crewdson creates.  Crewdson's photographs in this series are; 'eerie photographs of suburbia at dusk require set-ups as elaborate as a film shoot.' (Helmore, 2006) Crewdson's sets and crew are expensive, the sets are made from scratch whole streets have been blocked off for the time of the shoot, every detail is considered just as in a film set. The images in this series are exposing suburbia and the strange nature of its inhabitants.  In this image a man is seen scrubbing a floor and he is illuminated by strange tunnels of light coming from above, are these bullet holes from a shotgun? Is he cleaning up blood? Why can we see the wardrobe of clothes behind him and what is the significance? Crewdson states that; 'I'm not really that interested in the before or after. I want the story to remain unresolved' (Helmore, 2006). Perhaps this is why audiences enjoy this work as the image can lead you anywhere to different stories, ideas and resolutions. In my own work, I do like the uncanny, the eerie, the strange but in a much more understated way, I also like the use of the set up image but I do think it is far more 'real' in that it tends to use familiar environments, the domestic and often myself rather than any model.

Untitled (2001) by Gregory Crewdson, Digital C Print

Crewdson's sets are like film sets and his use of light is beautifully orchestrated in each image. ight is the key in all photography however I do enjoy the happy accident, the light dancing and moving and overexposing is what can be interesting in an image. Photography is a lonely business, just you and the camera, Rena Silvereman states; 'Mr. Crewdson projects his own solitude in how he works. His three-part process — preproduction, production and postproduction — establishes his organizational removal. Photographing from a cherry picker, he removes himself from his subjects physically.' (Silverman, 2016).  It is true that Crewdson's images ooze solitude but this idea that he is alone, does not really ring true when he has a whole crew to make his final image and although he may have placed himself above them all he is just the ringmaster and the final shot is at his discretion. This could be considered that he thinks himself to be God, the creator of these images which all photographers' are in a sense but there is a point where there is over-control of what is being made and when no mistakes are allowed, do we lose that creative spark? 

Untitled (2001) From the Twilight Series By Gregory Crewdson 

In this second image the girl stands almost naked and cold in front of the car, the woman gets out with the shopping, is this her daughter? a stranger? The people in the image almost look unreal like statues, maybe the still image has gone too far? Avant Arte states; 'Much like a painting, the artist decides every detail. Crewdson's photographs call to mind a tableau by Edouard Manet. People, objects and phenomena coexist in meticulously arranged, quasi-candid moments. With each life-size diorama, he subverts the truth we expect from a camera.' (Avant Arte, 2023).  It is true they are more like paintings, objects and people moved into place correctly so that the camera can mechanically record the scene - the made up scene (like a Tableaux). Avant Arte states that it subverts the truth of the camera - but this is a difficult statement as then we have to question what truth?  the scene is obviously concocted and we know it is a fiction and the days where it was stated 'the camera never lies' are now long gone.  Sharon from the Open College of the Arts argues that Crewdson's' images are vague and ambiguous to the point of having no meaning  she also states; 'So what was Crewdson’s motivation behind this intensive process?  He says his work is all about the blending of fact and fiction but I find it hard to see much of real life in his images.  It seems to me his work is actually about fantasy and fiction, but that’s another matter.  Who has seen a fully naked, pregnant woman standing in the middle of the street at the perfectly lit twilight?  No?  Me neither. So my question for you today is: Does it matter what the photographer’s intention is in creating meaningful photographic art?' (Sharon, 2012) clearly disagreeing with the artist about his work, I agree with Sharon that this is pure fiction there is no reality here, Crewdson expects the audience to 'fill in the gaps' to find meaning when perhaps the artist had none in the first place. What is clear is that Crewdson loves the process, the precision, the exacting light the hyperreal.  These pictures often make me think of the emptiness of modern life, the world is a screen and we are now just reflections in that screen but we are not creating anything new or interesting. 

The problem with these images is that they lack heart, I do not believe Crewdson is really bothered about his subject or theme, he is just God moving the parts to see what will become of them in his final imagery where they like Araki states 'are murdered'. My own work I believe comes entirely from the heart, wanting to express the inexpressible in ordinary life.  In my own images I will present images that have meaning and soul. I also will enjoy the happy accident, the wrong light, the mistakes that make everything just that little bit more human. 

 

References

Gagosian (2018). Gregory Crewdson: Twilight, Beverly Hills, June 29–August 3, 2002. [online] Gagosian. Available at: https://gagosian.com/exhibitions/2002/gregory-crewdson-twilight/ [Accessed 18 Nov. 2024].

Avant Arte (2023). Gregory Crewdson’s Twilight: 25 Years on. [online] avantarte.com. Available at: https://avantarte.com/insights/articles/gregory-crewdson-25-years-of-twilight [Accessed 18 Nov. 2024].

Helmore, E. (2006). Gregory Crewdson, Twilight: Photography in the Magic Hour, V&A, London. The Guardian. [online] 4 Oct. Available at: https://www.theguardian.com/artanddesign/2006/oct/04/photography [Accessed 18 Nov. 2024].

Silverman, R. (2016). Alone, in a Crowd, With Gregory Crewdson. [online] Lens Blog. Available at: https://archive.nytimes.com/lens.blogs.nytimes.com/2016/01/25/alone-in-a-crowd-with-gregory-crewdson/ [Accessed 18 Nov. 2024].

Sharon (2012). Is it a case of style over substance in cinematic photography? [online] The Open College of the Arts. Available at: https://www.oca.ac.uk/weareoca/photography/gregory-crewdson-phillip-lorca-dicorcia-style-or-substance-in-cinematic-photography/ [Accessed 18 Nov. 2024].

Architectural Design Board: Concept Board & Process

 In digital workshops today we were working on architectural design boards and trying to create a consistent set of boards for the final portfolio.  Here is the process of the concept board. I began by opening Photoshop and then clicking on 'File' and then 'New', this opened the dialog box and I chose 'Print' in the top menu and then I clicked on 'View all presets' and clicked on A3.  I then went to the right-hand side column and chose landscape orientation, 300ppi for high resolution and I chose a white background.  I then clicked on 'Create'.  I now had my blank canvas. I had chosen some abstract pieces from Unsplash that I could use as a background design for my boards, I chose green as this represents health and wellbeing and this curved pattern I thought would suit the stroke rehabilitation centre concept that I was creating.  I opened this image in Photoshop, I then went to 'Select' in the top menu and then in the drop-down box 'Select All'   I went to 'Edit' and then 'Copy' then clicked back into my canvas and clicked on 'Edit' and then 'paste'.  i used the transform controls to ensure that my canvas was completely covered by this image.  I then went to my layers panel in the bottom right-hand corner and clicked on the opacity slider so that it was around 50% so that the background was not distracting.  I then returned to the 'Move' tool in the top left-hand tools menu.

I wanted to then add the title of my project so I clicked into the 'Text' tool in the left-hand menu and then clicked onto the page.  I then wrote my Title into the text box and then selected this to change the font to at pts.  I also made a logo on Adobe Express 'De Velde Architecture' with an appropriate image that I thought would match the project's overall design.  I opened this in Photoshop and again just selected all and then copied and pasted it into my canvas. 

I then just wanted to add an image - this is just a stand-in image until I have created the real concept image myself.  I chose something suitable just from the internet for this and then again just opened in Photoshop and then selected and copied and pasted this into the canvas. 

My final step was to add the main body of text and this was just under the 'concept' title' so I clicked into the Text tool and then onto the canvas and just wrote this using the same font at  pts.

I then saved the piece as a PSD file so that it could edited and a jpeg so that I could easily view and use this image here. This is the final piece below.  

Reflection 

Overall I was fairly happy with the design except for the pattern makes it look like the text is bending even though it is perfectly straight.  Therefore for my final designs, I would definitely choose a different background to ensure this optical illusion is removed!  I do like the concept that I have written here and do think with a real drawing this would work quite well (on a different background). 

Software Practice/Customer Profile

 Today I am going to create a customer profile on Photoshop as software practice and to show who my target market is. 

I began by opening Photoshop and clicking on 'New File' and then a dialog box opened and then I clicked on 'Print' in the top menu.  I then clicked on 'view all presets' and then chose the size of my canvas which was A3.  I then chose the orientation which was portrait, checked the resolution was 300ppi so this high quality.  I then chose the background colour as white and then clicked 'create'.

I then chose and abstract image from Unsplash and I downloaded this at a large size onto my desktop.  I then went back to Photoshop and clicked on 'File' and then 'Open' and chose my image from the computer and then I went to Select in the top menu and then 'Select All'.  I then clicked on 'Edit' and the 'Copy'.  I then went back to my canvas tab and clicked on 'Edit' and then 'Paste' and the I use the transform controls to cover my canvas with my image and then I clicked back on to the move tool in the left hand side tools menu.  I then clicked on the layer in my layers section so I could access tools for that layer and then I lowered the opacity until I was happy with the background design. 

Then chose my ideal customer on Unsplash this will be a Generation X man who is quite trendy and may interested in photography.  I then then added this image to the canvas as a new layer in the same manner as the last screenshot.

I created a logon Adobe Express and saved this on the desktop, I used this program as it creates a file with a transparent background so I could adjust this on my canvas.  Then I opened this on Photoshop and added as a new layer I clicked on the logo and went to 'Image' and then 'Adjustments' and then 'Hue and Saturation' to change the colour and depth of colour to match my canvas background. 

My next step was adding the text so I clicked on the text tool in the left hand tool menu and then clicked on the canvas.  I added in my first text layer the title and then I changed the font to Constantia and  I changed the size of the text to 55pts.  I adjusted the colour by clicked in Text menu at the top of the workspace, I changed this to a darkish grey.  I then added a second text layer for my subtitle this was 30pts and then I added my third text layer for the body of text this was 24pts.  I then checked my spelling on Photoshop by clicking on 'Edit' and 'Check Spelling'

 I continued to add further text layers to complete the profile.  I then clicked on File 'save as' and I saved as a psd file onto my desktop.  I then also saved as a copy as a jpg onto my desktop.  Please see my finished work here. 

Software Practice: Photoshop

 Today we are practicing Photoshop and I will be creating  a mock up Book cover for my project.

I began by opening Photoshop and clicking on 'New File' and then a dialog box opens.  In this box I go to the top menu and clicked on 'Print' and then 'view all presets'  I then chose A4 size as I will be creating a book cover and I checked that the resolution was 300ppi so that the work would be of printable quality.  I then chose the background colour as white and then I clicked on 'create' and now have a white canvas to work on.

My next step was to go to unsplash to find a suitable image to mock up my front cover.  I found the right black and white image and downloaded this onto my desktop at a high resolution.  I then went to 'File' on the top menu and then 'open'.  I then again went to the top menu and then clicked on 'Select' and in the drop down box 'Select All' and then I went 'Edit' in the top menu and then in the drop down box 'Copy'.  Then went back to my canvas tab and clicked on 'Edit' and then 'Paste.  I then used the transform control to drag the image over the edges of the canvas to cover the page. I then clicked on the top tool (Move tool) in the left hand menu to ensure that the transform of the image stayed in position. 

I then went to the text tool in the left hand side menu and clicked on this and then clicked on the canvas for where I wanted to place the text.  I changed the title to my own and then used the text tool in the top menu to change the size to 60pts and then i changed the font to Constantia.  I then used the move tool to move the text into position on the page ensuring I left a good margin on the left hand side for publishing. 

I then went Adobe Express and created a logo.  I then downloaded this and used the transparent background file and I opened this in Photoshop.  I then cropped this using the crop tool in the left hand menu and then I adjusted the colour saturation and hue by going to Image in the top meu and then Hue/saturation.  I then used the dialog box and gently adjusted the sliders to create the correct colour that I was looking for the match my book cover. 

I then completed the cover by adding my name by clicking on Text and creating another text layer.  I then changed the font to Constantia at 36 pts.  I then used the move tool to place this using the gridlines underneath the title as I thought this balanced the page well. 

My last job is to download and save the final cover.  So I went to File in the top menu and then save as a psd file and also as a jpeg.