Tuesday 31 October 2023
I am carrying on with website creation and today I am going to add a contact page and social links.
Then customised my contact form by clicking on the form setting and the 'design' icon and then went to customised and I customised the 'input fields' by added a colour of pale grey and then I customised the font so that it matched the font of my website which was Palantino Linotype 27pts.
I have checked everything is working and previewed but I may more changed later, but happy with page for now.
Monday 30 October 2023
I created this project plan based on my project sign-off using a Venngage Infographic template. this plan will ensure that I organise my weeks as we have a tight deadline and I need to make sure all work is completed each week.
Project Plan Update - 21/11/23
To update and consider the work and how I have managed this over time I went back to my project sign-off from Week Four and Looked at what I had completed
- Project Sign off post - complete
- Initial Research post - complete
- Project Plan - Complete Updating Now
- At least three research posts on other artists/designers - Lee Miller, Daido Moriyama, The Man Who Fell to Earth, Website Research on Katy Grannan and Corrine Day, Sense 8
- A post on your target market - Ideal Customer Infographic
- at least three process posts - this will include contacts, technical details of original images and sourcing stock images, editing film and finalising - Collecting Stock Images, Editing Film, Editing Decisions post
- Technical research post on software you will use - Software Practice on Photoshop, Software practice on Clipchamp
- Post on creating your portfolio - Completed website portfolio, Introduction and added the portfolio
- Finalising your portfolio and adding to your website - Completed
Today we began creating a website using Wix. I began by choosing a template.
I changed my navigation bar to the same font Palatino Linotype 32pts and bold. I then deleted any pages that were unnecessary and I just kept Home, Portfolio, About, and Contact. I also deleted the login box so that no one has to log in to view the site.
I then changed the copyright sign to my name and the correct date and I changed the font to match the font on the page. the copyright lives in the footer and should appear on each page.
I completed a change of background image using my own work and then I cropped the image using the Wix Photo Editor so it fitted correctly onto the page. I then used the preview button to see what the site looked like when published
Friday 27 October 2023
In my performing arts project this term I will be creating a showreel, therefore I want to explore in my initial research acting methods. I have chosen to look at Marlon Brando and Apocalypse Now (1979) directed by Francis Ford Coppola, as Brando used this acting technique for this epic film.
Marlon Brando star of The Godfather films, is well known for using method acting. Today states; 'Drawing on inner torment What set Brando apart was the way that technique unleashed his inner conflict. The same qualities that made Brando a world-class actor also made him, by some accounts, a world-class pain.' (TODAY.com, 2004). Brando used the Stanislavski technique that he learnt as a young actor from his mentor Stella Adler who taught Brando emotional memory 'Adler, argued that the actor’s role was to use emotion to command the attention of the audience as much as possible.' (Kemp, 2022)
Method acting can be a gift and a curse, as essentially, the actor, becomes the person they are playing and this scenario went to extremes when Brando played Kurtz in Coppola's Apocalypse Now (Based on Joseph Conrad's book 'Heart of Darkness' (1899). Coppola's own vision for the character who is lost in the jungles of Vietnam was a "lean and hungry warrior" (Madden, 2022) . Brando had put on a lot of weight and refused to memorise his lines; 'Brando didn’t connect with what Colonel Kurtz..and decided to rewrite his entire character from the ground up..often talking about reformatting the character in his vision. Though they may not have had time to overhaul the entire story, Brando’s plans for Kurtz came entirely from improvised dialogue, often taken from those rambling tangents that happened to be filmed in between takes.' (Coffman, 2023). The film itself became a nightmare, the budget began at 12 million and became almost 30 million and much of this was Coppola's own money, Coppola faced financial ruin if the film was not completed, and 'the calamitous shoot gave Coppola an epileptic seizure, and on three separate occasions, he threatened to commit suicide' (Madden, 2022) Brando also refused to work with Dennis Hopper who was always high on cocaine and insisted on a continuous supply on these. Martin Sheen suffered a heart attack and nearly died probably brought on by the very stressful conditions of the shoot and Coppola's 'manipulative directing style '(Madden, 2022) Coppola wanted the actors to become the characters he envisioned, however, Brando had resolved to become the character he envisioned and through the method acting of Brando many actors wanted to follow his lead; 'He [Brando] changed the idea of the type of person male actors wanted to be. They to be visceral, not polished; they wanted to be masculine; they wanted to be intense.' (Kemp, 2022).
Apocalypse Now was a metaphor for the times, and this highly intense and now classic film has stood the test of time just as Conrad's Heart of Darkness, I leave you with some words from Conrad:
“I don’t like work--no man does--but I like what is in the work--the chance to find yourself. Your own reality--for yourself not for others--what no other man can ever know. They can only see the mere show, and never can tell what it really means' (Conrad, 1899: from Bookroo)
ReferencesTODAY.com. (2004). Marlon Brando redefined acting. [online] Available at: https://www.today.com/popculture/marlon-brando-redefined-acting-wbna5354214.[Accessed 26/10/23]
Monday 23 October 2023
After considering my ideas I have now signed off my project on 'uncertain times' This will be a short film using still images. here is a quick mock-up using one of my images from the sequential work and a stock image of an explosion. This is the kind of look I will be trying to achieve through my film.
Please find my Project Sign Off here I will be working on this throughout the term and I will post my project plan in the next post.
Thursday 19 October 2023
For my photo/film project I will be creating original photographic images therefore I am looking at the images of Lee Miller, specifically the photographs she took at the end of World War II, as these show the aftermath of war. Lee Miller began as a model and muse of Man Ray but later she also learnt photography and became a prolific and exceptional photographer working for Life and Vogue magazines. 'She started her career as a fashion-model in New York, later moved to Paris to try her hand in fashion and fine-art photography and was then appointed as war photographer on the front-line in world-war II by Vogue on behalf of America.'(Kapoor, 2020) The image below is shot using natural daylight coming from the large windows. The image has been taken top down so Miller (the photographer) was probably standing on a staircase looking into the room. The rule of thirds has clearly been observed with the three bodies coinciding with the points of the golden ratio.
In the image above the three high ranking Nazi offers are laid out and Calvocoressi states; 'Leaning back on the sofa is a girl with extraordinarily pretty teeth. waxen and dusty. Her nurses uniform is sprinkled with plaster from the battle for City Hall (Calvocoressi: 2002:P62) The aftermath of the final battle is palpable and this is the consequence of defeat shown in poignant detail here in Millers image. The object on the desk show a previous ordered life, the telephone, the stamp paper and pens, an in-tray. The mayor sits at his desk for the final time and now there is endless darkness. Like the photographic shutter there is a light, a moment and then a moment of complete darkness before the next frame appears, which is never identical to the last. Alllmer argues in her paper that 'Miller composed images that destabilised Nazi iconographies and explored the breakdown of Nazi aesthetic representations.' (Allmer, 2012). The power of the image was used through propaganda from all side in World War II and now images are so prolific and with social media manipulation of events and 'fake' news has made our times even more uncertain.
In my own work I will be looking at more research on Lee Miller and her images and I will explore further techniques and skills to inform my own photographic and film work for this project.
Kapoor, M. (2020) Lee Miller: A woman who took 60,000 WWII photographs and also bathed in Hitler’s tub, the day he..., Medium. Available at: https://medium.com/the-collector/lee-miller-a-woman-who-took-60-000-wwii-photographs-and-also-bathed-in-hitlers-tub-the-day-he-b7f04f07c137 (Accessed: 18 October 2023).
Calvocoressi R. (2002), Lee Miller: Portraits from Life, London, Thames & Hudson.
Allmer, P. (2012) Lee Miller’s revenge on Fascist Culture - Edinburgh Research explorer, University of Edinburgh. Available at: https://www.research.ed.ac.uk/en/publications/lee-millers-revenge-on-fascist-culture (Accessed: 19 October 2023).
Wednesday 18 October 2023
After considering my initial ideas and creating a Milanote with intended research I am now ready to write my SMART Objective for my project. SMART means Specific, Measurable, Achievable, Realistic and Timely.
My photographic project this term for Digital Arts will be a short film of no more than three minutes that will incorporate original and stock still photographs to produce a visual narrative. The concept for the film will be 'uncertain times'. I will use either a voice-over or subtitles to tell the story, in the manner of Chris Marker's Sans Soleil and copyright-free music. I will take the original shots using an Olympus OMD-Mark II DSLR and I will edit the film using Clipchamp. This will be completed by the beginning of December.
Tuesday 17 October 2023
In this post I will show my Milanote board which I have used to show the research I intend to do that informs my photo/film project and will inform my project sign off meeting.
Monday 16 October 2023
For this term my first idea is that I use photography but I would also like to use some mixed media to create an art collection of between 4-6 images that could be my portfolio for this term. Maurizo Anzeri has good examples of this idea, in this image he has overlaid the Photograph with embroidery creating a strange mask over the woman underneath. I like the muted colour palette here and this kind of sepia look is a possibility for my own work.
Wednesday 11 October 2023
In this post, I am going to look at advertising in relation to Generation X which will link to my advert for the 1980s retro party event. 'Gen X still reads newspapers, magazines, listens to the radio, and watches TV (about 165 hours worth of TV a month). However, they are also digitally savvy and spend roughly 7 hours a week on Facebook' DMUIC (Digital Arts Handout, 2023) In regards to my own advert as I would like to reach my target market I would put advert in a music magazine such as Q, however this has actually closed down now (Savage, 2020) and possible on social media but probably Twitter and Facebook. Magazines have struggled to survive with the rise of online magazines, cost (now a magazine is very expensive as print costs have soared and the covid pandemic meant that now people really relied much more on information online as they could not physically go out. The editor of Q stated; 'We've been a lean operation for all of my tenure, employing a variety of ways to help keep our head above water in an extremely challenging print market.' (Savage M. 2020)
Forbes magazine askes the question; 'Why is Gen X-centric marketing still missing the mark so badly?' (Wiley, 2022), Wiley reminds us in his article that Gen X are the smallest generation and often we are overlooked. However, we are at the height of our earning power in our careers and therefore should have money that we want to spend on goods and services that perhaps other generations would struggle to afford and being that we are older we want more luxury items as our tastes have evolved over the years! Wiley states; 'Gen Xers are in their prime spending years, second only to baby boomers in terms of buying power' (Wiley, 2022). Therefore considering advertising for Gen X I would use any means available as Gen X will access both traditional and digital media and I do think if adverts were honed to attract them they would be more likely to spend money, Personally as a Gen Xer I am out off by adverts aimed at Gen Z and Y, they do not have what I want and I will spend more time searching for the goods and services that I am willing to spend money on.
DMUIC Digital Arts Handout (2023), Target Market Behaviours, Leicester, DMU
I have been creating an advert for 1980s party for Gen X. In this post I am going to discuss advertising and marketing to Gen X.
'Gen X is sandwiched between baby boomers (a traditionally, well, traditional generation) and millennials (a more tech-savvy generation)? This creates an exciting opportunity for omnichannel marketing.' (Kowalewicz 2022) This means that Gen X will look at newspapers, billboards, Facebook (maybe some social media), websites and traditional magazines.
Kowalewicz, R. (2022) Council post: Three tips for marketing to Generation X, Forbes. Available at: https://www.forbes.com/sites/forbesagencycouncil/2021/05/12/three-tips-for-marketing-to-generation-x(Accessed: 11 October 2023).
Savage, M. (2020) Q magazine to close after 34 years, BBC News. Available at: https://www.bbc.co.uk/news/entertainment-arts-53477377 (Accessed: 11 October 2023).
Tuesday 10 October 2023
This is my final advert...
Now I have created my plan and the digital assets I need I will create the final advert using Pixlr as we did in practice.
I began by opening Pixlr E and clicking on Create New, I then went to 'Print' on the dialog box and then A$ as this was the size specified in the advert brief. I then added a title and a black background so I then had a canvas, I also rotated the page to landscape orientation by clicking on Page and then page rotation c/w.
I then selected all by clicking on select and then selecting all from the top menu and then I went edit and the copy and then I clicked back to canvas and clicked on edit and then paste. As there was some black edge once I had used the transform controls and placed the image I just cropped it very slightly for a clean edge.
I then added my text layers for the information on the party - so I clicked on the text tool in the left-hand tool menu and added two text layers. I changed the font to 'Easterica' and the top title I made this 125pts and changed the colour to a kind of zombie green to match the dark green foliage of the trees. The address at the bottom was the same font and color at 74pts.
I then checked the image for quality and made sure I was happy with the layout and then I exported the image as a png and saved it as jpg as well so I had two good quality copies to add to my blog as my final poster!
As Halloween is coming up I thought I might create an advert for something that is Halloween-related so here are a few ideas:
- A Halloween Art Exhibition
- A Halloween Movie Night
- A Costume Party for Gen X (The 80s live!)
I then began thinking about my favourite 80s pop stat and so I started with Adam Ant, I found this image and then used Photofunia to halloweenise!
Monday 9 October 2023
Today we discussed adverts in class and looked at different types of adverts and how they were laid out out, who the target market was and how they used logos and branding. This was to help us think about how we could make our own advert.
So we had a practice and we made a animal sanctuary advert - I looked at some other advert - here is an example below.