Creating an Advert: Class Practice

 Today we discussed adverts in class and looked at different types of adverts and how they were laid out out, who the target market was and how they used logos and branding.  This was to help us think about how we could make our own advert.  

So we had a practice and we made a animal sanctuary advert - I looked at some other advert - here is an example below.

Example Donkey Sanctuary Advert 

For my own advert I followed this process.  I began by choosing a donkey image that I felt had impact from Unsplash

This was the image I choose. 

I then opened Pixlr E and clicked on Create New

I then created a canvas by clicking on 'print' and then A4 in the dialog box and I choose a white background

I then need to open the image I downloaded from unsplash of my donkey's so I clicked on 'File' then 'open' and then the image opens in a new window on Pixlr.

I then used the top menu went to Select and the Select all, then I went copy and then I clicked on the tab for my canvas and clicked paste, so my image appear in the canvas, I then used used the transform controls to adjust the size.

I went to the free logo maker freelogodesign.com

I then added the name of my brand/company and the logomaker gave me lots of options to customise which I did very quickly on the free maker.  I then downloaded as png so that I could add to my advert.

I then opened the logo on Pixlr by going to file, open and logo - again I selected all and then copied and pasted onto my canvas. 

I then moved logo into place using transform controls I placed it in the left hand corner and I adjusted the size to make it slightly bigger.

Lastly I added Text as I needed a tagline and where people could donate to my charity. I clicked on Text in tools menu, I created new text layer I used Adolfini font for the tagline and Veranda for the website so that it stood more for donation.  

Once I was happy with the text and the placement I then went to file, export as png 

My final advert looks like this!

Reflection: I enjoyed making this advert, I believe it is simple and effective and I liked the donkey image as I did think it had impact.  The logo I would have played with this for longer if I had more time and would have made the background transparent.  I would also improve my tagline and fonts if I was creating this again.