Creating an Advert: Ideas, Planning & Digital Assets

As Halloween is coming up I thought I might create an advert for something that is Halloween-related so here are a few ideas: 

• A Halloween Art Exhibition
• A Halloween Movie Night
• A Costume Party for Gen X (The 80s live!) 

I looked at some other adverts just to get some further ideas...

Beav Arts, Brighton (2023)

The above advert I like the monster image and the font used for Beavarts - the poster works quite well but looks a little like it may be for children and so the target market here is not quite what I am after.

Godmachine: Flood Gallery (2019)

The Godmachine is perhaps more what I was thinking of with my own ideas - this is definitely for adults and actually looks like a great event for Halloween time. 

Halloween Movie Poster original

This is just an original movie poster for Halloween and I actually like this advert the most as I really do think the black and white looks great, the use of rule of thirds is very well done here and the image is really simple and striking.

Halloween Movie Night 

The above poster works but I actually think it is too silly and too colourful so although its message is clear I really don't like this!

Halloween Costume Party

I like the muted and limited colour palette - like the black and white this appeals and the image is striking with a clear message.  

After looking at these posters I think I definitely want a limited colour palette or black and white.  I will do the Gen X (1965-1980) costume party, as I understand this market as this is my own age group, I want it to appeal to both men and women. I need a good name and tagline and a brand/logo so who is holding the party with the party information.  

I will now do a quick sketch of my initial design and upload this so I can think about the layout and plan my outcome clearly. One of my favourite things to do is to visit the graves of my favourite dead artistsso I will call this 'The Dead Artists' Collective'  

I want three faces coming out of the gloom 80s but decayed and ghostly, limited colour palette, possibly using that pinky/purple of the poster above and black and white.and a small logo with a skeleton and easel for the dead artists collective brand.  I think I want it to be landscape orientation.  I will have a play with this though.

I then began thinking about my favourite 80s pop stat and so I started with Adam Ant, I found this image and then used Photofunia to halloweenise!

I quite liked this look so I think I may create a few more of these of 80s pop stars for my concept advertisement for the 80s event!

I have used here Annie Lennox and Axel Rose!

I then created my logo on the Free Logo design Maker we used in practice

The name of my brand is The Dead Artists Collective and I liked the slogan 'Art to Die For!'

I now have created all my digital assets, in my next post I will create the final advert.