Software Practice/Customer Profile

 Today I am going to create a customer profile on Photoshop as software practice and to show who my target market is. 

I began by opening Photoshop and clicking on 'New File' and then a dialog box opened and then I clicked on 'Print' in the top menu.  I then clicked on 'view all presets' and then chose the size of my canvas which was A3.  I then chose the orientation which was portrait, checked the resolution was 300ppi so this high quality.  I then chose the background colour as white and then clicked 'create'.

I then chose and abstract image from Unsplash and I downloaded this at a large size onto my desktop.  I then went back to Photoshop and clicked on 'File' and then 'Open' and chose my image from the computer and then I went to Select in the top menu and then 'Select All'.  I then clicked on 'Edit' and the 'Copy'.  I then went back to my canvas tab and clicked on 'Edit' and then 'Paste' and the I use the transform controls to cover my canvas with my image and then I clicked back on to the move tool in the left hand side tools menu.  I then clicked on the layer in my layers section so I could access tools for that layer and then I lowered the opacity until I was happy with the background design. 

Then chose my ideal customer on Unsplash this will be a Generation X man who is quite trendy and may interested in photography.  I then then added this image to the canvas as a new layer in the same manner as the last screenshot.

I created a logon Adobe Express and saved this on the desktop, I used this program as it creates a file with a transparent background so I could adjust this on my canvas.  Then I opened this on Photoshop and added as a new layer I clicked on the logo and went to 'Image' and then 'Adjustments' and then 'Hue and Saturation' to change the colour and depth of colour to match my canvas background. 

My next step was adding the text so I clicked on the text tool in the left hand tool menu and then clicked on the canvas.  I added in my first text layer the title and then I changed the font to Constantia and  I changed the size of the text to 55pts.  I adjusted the colour by clicked in Text menu at the top of the workspace, I changed this to a darkish grey.  I then added a second text layer for my subtitle this was 30pts and then I added my third text layer for the body of text this was 24pts.  I then checked my spelling on Photoshop by clicking on 'Edit' and 'Check Spelling'

 I continued to add further text layers to complete the profile.  I then clicked on File 'save as' and I saved as a psd file onto my desktop.  I then also saved as a copy as a jpg onto my desktop.  Please see my finished work here.