Sunday 25 November 2018

App Target Market

Who is my app for?  Why make this app and what use will it be? 

My app was designed with undergraduate students and anyone interested in photography. Undergraduate students particularly with the idea that they could search a category and find a starting point for further research.  In a very small snippet which is how people consume information using their phone. 

Statistica states that 178 billion apps were downloaded in 2017 and experts project close to 260 billion downloads in 2022. The revenue of the App Store and Google Play in 2016 was $2.23 billion.  Apps are a lucrative and growing market and with the right app that people really want to use there is certainly moaney to be made.  

Tapping into the right market and getting the app downloaded is the tricky part - the app needs to advertised and this could be through social media, through promotion on the right websites and through word of mouth and good reviews on the app stores themselves.  Getting the app featured and user tested with reviews online are all good ways to market the app.  

My app is free at the moment as the content is in development and there needs to be more work to make this a saleable prospect.

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