I have created a Milanote board to explain my ideas and my ideas for the research I will carry out for my proposed feminism and Photography project. By doing this I realised I was more interested in the idea of performance and using the text/image book like the artists; Schneemna, Ono, and Stehli to put forward a feminist perspective through the work I will produce.
Continuing on my theme of Feminism for the term I would like to do work about Feminism through photography.
This could take various forms - I could work with my own body as a woman, or I could work through objects and stories like Sophie Calle and her work Striptease where Calle worked as a Striptease artist and turned this into her artwork. 'Calle's oeuvre has flirted with these opposites: control and freedom, choice and compulsion, intimacy and distance.'(Jeffries, 2009) I like the idea of a small book and a narrative and like Calle and Yoko Ono following a set of instructions or using boundaries to create images.
References
Jeffries, S. (2009) Sophie Calle: Stalker, stripper, sleeper, spy, The Guardian. Guardian News and Media. Available at: https://www.theguardian.com/artanddesign/2009/sep/23/sophie-calle (Accessed: October 20, 2022).
While creating my own advert I looked at other feminist campaigns and consider how they worked, how successful the message was and who the target market was. I began by looking at Emma Watson's Un Speech as what I wanted to convey was very much in line with the ideas that Watson is talking about in her speech.
Here Watson talks about the importance of men and boys being involved in change, she discusses the word 'feminism' and how unpopular this is and how women have turned away from this stating; 'my recent research has shown me that feminism has become an unpopular word. Women are choosing not to identify as feminists. Apparently, I’m among the ranks of women whose expressions are seen as too strong, too aggressive, isolating, and anti-men. Unattractive, even.' ( Cole L.N. 2020) This speech really does have the basis of good Feminism that if these values were embraced by both sexes perhaps real change could begin.
HeforShe is still going strong and their website has resources and action kits and ideas so that YOU can get involved and promote change. HeforShe website. The target audience is all men and all women, so we can really work together for gender equality.
Another campaign - 'This is what a Feminist Looks like' was high profile and the Fawcett Society & Elle the fashion Magazine promoted this campaign. 'The Fawcett Society's story begins with Millicent Fawcett, a suffragist and women's rights campaigner who made it her lifetime’s work to secure women the right to vote.' (FawcettSociety 2022) now it still continues and promotes women's rights across the globe. The campaign that we are discussing here - 'This is what a feminist looks like' (2014) started well with many male celebrities and politicians wearing T-shirts to promote feminism. Conscious Magazine stated; “This is What A Feminist Looks Like” shirts that you might have seen on the chests of some of the most in-demand men in Hollywood to raise awareness for this movement (in the guise of consumerism, of course, but we can save capitalist holidays/agendas for another time). In theory, the idea of getting influential men to spread the word about, and trying to normalize, feminism, sounds like a decent way to attract more men to join the cause'(Katebi, 2014) and it really did and it is a pity that teh fashion idustry acyauly brought thsi campaign with a bang as it was disciveered that teh T-shirts were being made by women in sweatshops in Mauritius for pennies an hour causing the men to withdraw from the campaign, all the profits from the T-shirts were going to promote women's rights and women's charities.
The final advert is here!
After practising in class on Pixlr, I wanted to create my final advert using Photoshop. I liked the design and the image however I wanted to improve on this and create a new logo.
I began by creating a new canvas on Photoshop, File, New and then in the dialog box I went to Print and A4.
Today I will be practicing creating my advert using the online Pixlr software. I will put my practice process here and then I can explore ideas and explain technically how I am doing this.
As my theme for the term is feminism I would like to make an advert for feminism. I first need to study what others have done and so I will look at some adverts to start with.
This advert by Dior works well as a fashion promotional video but also using the feminist cause.
