Creating an Advert: Ideas Generation

 As my theme for the term is feminism I would like to make an advert for feminism.  I first need to study what others have done and so I will look at some adverts to start with. 

We Should All Be Feminists by Dior

This advert by Dior works well as a fashion promotional video but also using the feminist cause.

 "We Can Do It" — Westinghouse, 1943

The above has been used in various feminist campaigns but actually 'The "We Can Do It!" image, also known as Rosie the Riveter, has since gone on to be one of the most widely used feminist icons in the world. But in 1943, it was simply meant to help female employees feel motivated. The artist, J. Howard Miller, would probably be seriously startled to see its status in the modern world.' (Thorpe, 2015) It is unsurprising that this became a iconic image with the woman in bright colours and in a simple image the tagline is simple and memorable with a clear power. 

Dial Down Feminism by Alex Bertulis-Fernandes

This post above shows how often there is a backlash towards feminism and feminist causes therefore in my own idea I want to create a campaign that would be about standing together with men to create a more equal and safer world with an emphasis on education and communication.

 I think the image would be man and woman side by side and a tagline of something like: 'Stand Together for Feminism'  and then promoting education and communication in some way perhaps through school/work talks, workshops and promotional events 

References

Thorpe, J.(2015) The 9 Most Feminist Ad Campaigns Of All Time. [online] Bustle. Available at: https://www.bustle.com/articles/108127-the-9-most-feminist-ad-campaigns-of-all-time [Accessed 12 October 2022].